About Us

Experts in Branding & Internal Communications.

Gain peace of mind knowing you are working with experts devoted to excellence.
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Our Values



We focus on results & achieving breakthroughs. For us – "good" isn’t good enough.


We’re at our best when we’re being ourselves. For us – truth & transparency are the human elements that drive connections.


We aim to anticipate your needs & exceed expectations. For us – there’s no substitution.


We know the best results come when we are happy & inspired. For us – it’s important to love what you do & have a great time doing it.

Meet Our Team

Chief Executive Officer

Dr. Harold Hardaway

Dr. Harold Hardaway is a speaker and thought leader on corporate communications and culture. He believes that everyone should “Chase the Good” and centers his work on helping organizations create spaces where that’s possible. He was previously the Director of Corporate Communications and Culture for H-E-B, and today, he serves as Co-Founder and CEO of Cardigan and oversees research and strategy for all client projects.
Chief Creative Officer

Shannon Hernandez, C.H.C.

Shannon is a gifted communication and marketing strategist who has made a name for herself creating game-changing communication & health and wellness initiatives that facilitate organizational and personal growth for some of Texas’ most beloved brands. Today, she serves as Chief Creative Officer for Cardigan and oversees creative and video production for all client initiatives, she also puts her passion for health to work as a Certified Health Coach, leading up the development of Health & Wellness Programming.

Paul Alanis

Paul Alanis is veteran creative with an eye and passion for good design. He is as skilled at creating eye-catching graphics as he is shooting compelling stories through video. In previous roles at Fortune 500 and startup organizations, Paul oversaw brand development, visual design, social media & email, and video production. Today, he serves as Cardigan’s Creative Director and Visual Designer, overseeing the execution of our creative strategy, and bringing our client’s brand and story to life in a tangible, high-impact way.

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