Find Your Employer Brand Messaging with These 2 Focus Group Questions

When it comes to your employer brand messaging you need to find your focus…group that is! Why? Because a well-researched employee branding campaign can help you uncover what is unique to your company that makes you attractive to potential candidates. It doesn’t make sense to compete on things that everyone can lay claim to such as competitive salaries, benefits, etc. …

Tried and True Workplace Wellness Challenges

When you consider that many of us spend the majority of our time in an office or behind a desk every day, it’s no wonder that employers are beginning to realize the importance of implementing health and wellness challenges. Successful businesses understand that happy, healthy employees can positively impact the company’s bottom line through things like fewer sick days, increased …

employer brand employee

Attract Top Talent With These 3 Employer Branding Trends

In today’s competitive job market, candidates can afford to be choosy. In fact, according to recently published statistics, “90% of recruiters say that today’s labor market is candidate driven.”  What does that mean to your company? It means that you have to do more than simply offer good benefits in order to attract and keep top talent. You have to …

4 Elements of Good Web Design

Your website is often the first impression that a potential customer or client has of your business. A cluttered, difficult to navigate site can cost you thousands of dollars in business because if customers can’t easily find what they need they will become frustrated and continue browsing your competition—not what you want to happen! A good web site provides necessary …

4 Internal Communications Trends To Get You Heard

Group e-mails. Large meetings. Video conferencing. Do you sometimes feel like you are banging your head against a wall when it comes to effectively communicating across company channels? How often does an employee tell you, “Oh I missed that e-mail, or “Oh I didn’t see that meeting on my calendar?” Everyday employees are bombarded with e-mails, texts, meetings, and phone …

CURATING COMPANY CULTURE IS LIKE MAKING A REALLY GOOD MIXTAPE

Curating Company Culture is like Making a Really Good Mixtape

Kids these days have it easy (I’ve always wanted to say that), but they are definitely missing out. They don’t create mixtapes anymore, they create playlists—it takes 10 minutes and the only skill that’s required is a solid drag and drop. A good mixtape took planning, effort, and time to get right. And you were willing to spend so much …

Telling Your Story: Video 101

In today’s high-tech business world, video is a hot commodity. From YouTube tutorials to TED talks every company has a story to tell, and video is the preferred media in which to tell it. Why? Because it puts a personality to a product or company, and it can be far more entertaining than simply listening to another lecture or attending …

4 Ways to Make Your Company Culture Shine Online

More than a paycheck or job title, job seekers are looking for organizations with values that match their own. When people come to work, they want to be appreciated and challenged — and they want to do what they do best every day. Anyone who has worked for more than one organization knows how company culture can significantly impact all these factors …

5 Change Management Don’ts

Change is often necessary for growth and at the same time it has the potential to be scary and confusing to employees. For leaders, leading the change management process for your initiatives or navigating your team through organizational initiatives, typically falls under other duties as assigned. We’ve all been there and we are often too close to the work or …

3 Things to Remember When Building a Brand

“Brand,” is one of the hottest words in business today, but does anyone really know what it means? The common misconception is that a brand is a logo or a style guide, but while those things are certainly brand components, they are not the brand.