3 Things to Remember When Building a Brand

“Brand,” is one of the hottest words in business today, but does anyone really know what it means? The common misconception is that a brand is a logo or a style guide, but while those things are certainly brand components, they are not the brand.

Just Ten More Seconds – Shannon’s Fitness Challenge

“A person can stand just about anything for ten seconds, then you just start on a new ten seconds. All you’ve got to do is take it ten seconds at a time.” – Unbreakable Kimmy Schmidt “One, two, three, four, five…” I continue on, “…six, seven, eight, nine, ten.” That’s what goes through my head as I push the sled. …

How to Teach Company Culture During Executive Onboarding

Your culture is something other companies can try to replicate, but will always be uniquely yours. It was formed over time and has hopefully grown into a strategic advantage. When you bring on a new leader, it’s important they understand not only where you’re headed, but also how your culture will help you get there. In his book, Organizational Culture …

Startup Your Company Culture

One of your most important roles as a business owner is defining and curating your company culture. A good company culture ensures a strong connection between your product, purpose, people and work environment to support your long-term strategy. When we started Cardigan, we talked up our company to our friends and told them how we help companies get the most …

6 Steps to Create a Culture of Health

An organization is only as strong as its people, so in order to operate at its best, employees need to be at their best. From a numbers perspective, the cost of health care to both employers and employees is on the rise, while at the same time we are seeing a decline in overall health with specific rises in obesity, …

5 Ways to Effectively Communicate to Non-Desk Employees

Hello? Is This Thing On? Do you ever feel like you are communicating important information to your employees, but no one’s paying attention? You aren’t alone. Many employers find it difficult to disseminate information in a way that is effective, particularly in large organizations where the message has to trickle from the top all the way down. While e-mails and …

Get Up, Trinity – Getting Unstuck

We all get stuck… and for someone who is a fan of progress, it’s really frustrating. I usually get stuck when I don’t know where to start with a project or when tackling a problem, when it’s not clear what good looks like, and the one we can all relate to… when the amount of work you have to do …

3 WAYS TO TEACH COMPANY CULTURE DURING EXECUTIVE ONBOARDING

Your culture is something other companies can try to replicate, but will always be uniquely yours. It was formed over time and has hopefully grown into a strategic advantage. When you bring on a new leader, it’s important they understand not only where you’re headed, but also how your culture will help you get there. In his book, Organizational Culture …

Taking the Leap to Start Your Dream Business

Our journey began more than nine years ago in San Antonio, Texas, when a new hire in IT, Harold, and a compensation-analyst-turned-employee-recognition-and-events-leader, Shannon, met up to figure out an online nomination process for the annual employee awards. We were instant buddies. What was supposed to be a 30-minute meeting turned into a two-and-a-half-hour conversation covering everything from music to fashion …

Start Up Your Culture, Series A, B And C

One of your most important roles as a business owner is defining and curating the culture of your organization. A good culture ensures a strong connection between your product, purpose, people and work environment to support your long-term strategy. When we started Cardigan Communications Group, we talked up our company to our friends and told them how we help organizations find …