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Fulfilling Your Personal Brand Promise
Cardigan
January 9, 2019

Fulfilling Your Personal Brand Promise

In my last post, I talked about the qualities that make up your professional presence. I mentioned that it’s not one of those innate qualities we are all born with, but rather something that is worked on, constantly improving and evolving. As a refresher, professional presence is your personal, professional value proposition. Your very own brand promise, if you will.…
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Professional Presence is More Than You Think
Cardigan
December 9, 2018

Professional Presence is More Than You Think

A fellow “gymnastics mom” and I were talking the other day while our girls were at practice. She had hired a recent college graduate for a sales position; bright, eager, and hardworking… There was only one thing she noticed since hiring them. While they were incredibly professional, and had presence and personality - they needed to work on their professional…
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