As always, we started with research to understand what truly makes H-E-B an employer of choice for current employees and target candidate demographics. What we heard over and over again was that you never have to leave H-E-B to grow your career or make a career change. H-E-B was one company where you could have multiple careers. Whether you are a lawyer, construction engineer, software developer, truck driver, or architect, so many career paths are available under one roof. Using the One Company, Multiple Careers theme, we worked with internal teams and multiple vendors to develop a new careers website, campaign launch videos, printed materials, and career fair booth. Our Contribution – research, persona development, content strategy, content development, and video producer.

The new careers site focused on showcasing the breadth of opportunities and paths available at H-E-B, allowing candidates to visualize themselves working for the company.

To illustrate that “One Company, Multiple Careers” is more than a slogan, we created a campaign video showcasing employees whose careers bring those words to life. We went a step further by producing short testimonials of employees sharing why working at H-E-B is different and why they love working for the company.

We combined both digital and print components in a new career fair recruiting booth.