why

What’s Your Why? Part 1

On Saturday, February 1st,I pulled into the gym parking lot. “Wow, it’s really crowded,” observed my daughter from the back seat. In the Kids Club, we were greeted with pure pandemonium— an overflow of parents and kids waiting in the cramped lobby and the staff woefully underprepared for the additional influx of children. We were wait-listed. “They really should have …

onboarding

4 Tips for Building a Best-in-Class Onboarding & Orientation Program

Congrats! You’ve done a great job pulling out all the stops to recruit your new hire.  They agreed to join your company, and now it’s time to make sure your company and culture live up to all the promises you’ve made during the recruiting process. Most of us have been a new hire at least once in our lives and …

Communicate Like a Boss

If you’ve ever watched a “Peanuts” special on television, you may remember that when any interaction with parents or teachers occurred, a faceless voice uttered the gibberish, “wah wah wah wah.” As a leader in a large corporation, there are a lot of demands on your time, and unless you make the effort to communicate with employees in a way …

4 Tips for Writing a Solid CEO Holiday Message

The holidays are not only a time to reflect on the past year, they are a time to spread joy and foster connection with your employees. So how do you craft a holiday message that employees will actually want to read and touch their hearts? Here are a few tips (assuming that you are ghostwriting for the CEO): Capture the …

Planning a Holiday Party for a Diverse Team

The holidays are a time for celebration and the last thing any of us want to do is create a situation where someone doesn’t feel celebrated or appreciated. Yes, different cultures, backgrounds, beliefs, and even dietary restrictions add complexity to planning a gathering that appeals to everyone, but it’s worth the effort to deliver a great experience and show your …

Using Digital Signs to Drive Engagement at Work

Today, we can send and receive e-mails from almost any device 24 hours a day. And while at first that seemed like a dream come true for many companies, the truth is that over the years the very thing that made our corporate communications easier has now turned it into background noise. That “ping” of an incoming message doesn’t elicit …

B-roll Is to Your Video What Kelly and Michelle Are to Beyonce

B-roll footage is key in producing videos that tell a compelling story. Think of it as the supporting actor in a movie, or the Kelly and Michelle to Beyonce. It is the extra footage that is shot to provide context and complement the main message, while keeping the story moving forward so the audience doesn’t lose interest. It is also …

Find Your Employer Brand Messaging with These 2 Focus Group Questions

When it comes to your employer brand messaging you need to find your focus…group that is! Why? Because a well-researched employee branding campaign can help you uncover what is unique to your company that makes you attractive to potential candidates. It doesn’t make sense to compete on things that everyone can lay claim to such as competitive salaries, benefits, etc. …

Tried and True Workplace Wellness Challenges

When you consider that many of us spend the majority of our time in an office or behind a desk every day, it’s no wonder that employers are beginning to realize the importance of implementing health and wellness challenges. Successful businesses understand that happy, healthy employees can positively impact the company’s bottom line through things like fewer sick days, increased …

employer brand employee

Attract Top Talent With These 3 Employer Branding Trends

In today’s competitive job market, candidates can afford to be choosy. In fact, according to recently published statistics, “90% of recruiters say that today’s labor market is candidate driven.”  What does that mean to your company? It means that you have to do more than simply offer good benefits in order to attract and keep top talent. You have to …