Using Digital Signs to Drive Engagement at Work

Today, we can send and receive e-mails from almost any device 24 hours a day.

And while at first that seemed like a dream come true for many companies, the truth is that over the years the very thing that made our corporate communications easier has now turned it into background noise.

That “ping” of an incoming message doesn’t elicit the same sense of urgency that it once did—in fact, many employees turn their notifications off altogether, browsing inboxes and often simply skimming anything not marked “urgent.”

So how do you get non-urgent, informative, and even entertaining messages to employees in way that ensures that they are seen?

Think of the last time you were driving on the highway and passed a billboard. Did you notice it? More than likely, the answer is yes.

The same thing happens when you install digital signage in the workplace. Not only can this high-tech tool be used in a variety of effective ways, the sleek, modern boards look pretty darn cool too!

Of course as with any method of internal communication, there has to be a strategy in place for it to work.

Check out a few of our tips for going digital with your employee messaging.

Location, Location, Location

As in real estate, location is everything. If you want your message to be seen, place the board in a place where employees tend to congregate like a break room, hallway, or cafeteria.

Most importantly, avoid placing them in lobbies or other areas where customers or the general public can see. You don’t want internal messaging becoming external information.

Back the Internal Brand

Make sure that the look and feel of the content is consistent with your internal brand. If you veer too far off track, the messaging can get lost.

Think back to that billboard. When you are driving and you see a billboard, chances are you know what company is behind it before you even see the name or logo. Use internal digital signage in the same way by staying true to the established internal brand guidelines.

Consistent Content Creation

One of the best things about digital signage is that you can constantly update it with new information.

However, just because you can, doesn’t mean you should bombard your employees with information 24/7. Be thoughtful with your content, finding the balance between what you need to share, and what they want to know.

For example, you can use it to showcase key performance indicators, company benefits, project updates, and financials, but you can and should also use it for recognizing employee anniversaries and birthdays, celebrating employee accomplishments and promotions, and other morale boosting community information.  Remember, it’s not just about driving business information, but also reinforcing corporate culture.

When used effectively, digital signage is an excellent way to avoid the black hole that is the employee inbox. Presenting information in a way that is fresh, clear, and concise not only attracts attention, it has been shown to increase retention of information.

If you’re looking to take you internal communication strategy to the next level, give us a call.