In today’s competitive job market, candidates can afford to be choosy. In fact, according to recently published statistics, “90% of recruiters say that today’s labor market is candidate driven.” What does that mean to your company? It means that you have to do more than simply offer good benefits in order to attract and keep top talent. You have to offer a strong employer brand and culture.
Candidates want more than just a place to work—they want an experience. That means being part of something bigger and having a strong connection to the brand itself.
So how can you make that happen? Here are a few branding trends that resonate with today’s top candidates.
There’s no denying the impact that social impact has on a business—but are some platforms more effective than others in letting your brand shine? Sure LinkedIn is a great place for recruiting talents, but the truth is that most people don’t sit and scroll LinkedIn like they do other platforms like Instagram, Pinterest, or YouTube. Photos, videos, and long form content play well here and allow you to showcase your messaging, while curating the look and feel of the company.
Instagram takeovers showcasing an employee or department are a fun way to give people a glimpse into a typical day in the life. YouTube videos are another way to allow people to get a feel for corporate climate.
Be creative and meet potential candidates in the social media world in which they live by offering helpful and relevant content that they will want to follow.
Social responsibility is more than a catchy corporate buzzphrase—it’s something that matters to employees and potential employees. Today’s candidate is environmentally, globally, and more socially aware than ever before and they want a company that understands and supports their efforts.
Offering volunteer opportunities for employees, as well as doing your part from a corporate standpoint goes a long way in making your brand attractive to today’s talent pool.
Keep It Real
Make sure that the values upon which you stake your company culture are in fact part of the culture.
Nothing turns a potential employee off faster than a company where lip service is given to things like work/life balance, social responsibility, and building community, but these attributes aren’t put into practice on a daily basis.
How can you effectively communicate that you are putting your money where your mouth is? Use employees as part of your employer branding efforts. Who better to tell people what it’s like to work for your company than the people who show up day in and day out?
Let them speak to the corporate culture and the values through videos, commercials, and online content.