Culture helps your employees understand how to get things done in your organization – what is important, behaviors that support your purpose, as well as those that do not. Organizations with a strong culture can rely on that culture versus rules to ensure consistency in decision-making, leadership, and behavior across the company. As a Leader, you are responsible for fostering the culture of your organization.

During this presentation we will discuss how you play the role of “Culture Gatekeeper” through:

• Attracting candidates who fit your culture
• Motivating people to change direction, build new strategies, transform business models, and adopt new ways of collaboration
• Messaging, visuals, and campaigns to engage and educate your employees on who you are, where you’re going, and how, together, you can get there

This session will demonstrate the importance of a Leader’s role as the gatekeepers of your corporate culture, and provide tools to align your employer and internal branding.

Faced with rising health care costs and an ever-increasing competitive talent war, employers are realizing the need to offer robust health and wellness incentives and programming on top of simply offering great benefit plans. The trick is determining what your employees (and potential employees) would value and take advantage of so that you can maximize your offerings and increase long-term ROI.

During this presentation, they will discuss the steps necessary to determining what your employees actually want, and how to create engaging health and wellness programming and content.

A defined and curated personal brand that is authentic to you and supports your goals should be top of mind for every professional. In today’s digitally connected world - when impressions are often made before someone has met you - the old adage “you never get a second chance to make a first impression” is even truer. Just as with businesses or corporate brands, your personal brand is shaped by your character and abilities, the content you put out into the world, and people’s experiences with you. So how can we turn our personal brand into an enabler for our success?

In this presentation participants will:

• Learn how to build their personal brand
• Understand how their personal brand comes to life for their colleagues
• Leave with steps for strengthening their personal brand